Advertising is broken, but it's still fixable
As cookies and other identifiers go the way of the dodo bird and big tech platforms refer less traffic, publishers face increasing challenges in monetizing their ad-supported content. But there’s a sweet solution: Bonbon helps you build a loyal, engaged user base.
How do you counter dropping referrals & ad rates?
Acquire Emails + First Party Data
Use Bonbon’s rewards engine to test offers and boost consented data collection.
Engage Readers
Gamify your site with Bonbon points to encourage user interaction.
Grow Ad Revenue
Add impactful new ad units and transition from cookies to alternative IDs.
We’re here to help turn the tide!
We know what you want
(and what you need)
We know publishers need a solution that will:
- Collect first party data while respecting consumer choice and control.
- Build real engagement and boost ad rates.
- Give you real control over your own destiny without having to lose or share your data with big tech.
- Be viable and compliant even with the passing of the next state privacy law.
Bonbon's AI delivers contextually relevant registration rewards
Plus, we're pioneering innovative methods to boost user engagement and registration.
Bonbon Platform Overview
Bonbon Platform Overview
Open Identity Manager
Robust tools to collect and manage first-party data
Rewards Engine
Turnkey rewards platform that can reward registration and engagement
Configurable Widgets
Tools & APIs to boost registration and engagement
It really does work...
Bonbon’s technology delivers rewards and offers consumers crave. Our platform comes bundled with hundreds of available consumer rewards.
3x
Average Email
Registration-Rate Lift
2.5x
Average CPM Lift
Over Cookieless Users
1x
Average User
Engagement Lift
Why it works
Legacy advertising IDs have been replaced by encrypted email-based identifiers. That’s a big improvement.
However, the challenge is they require consumers to register, and most websites see only a 0.05% registration rate. That’s a whole lot of people you’re missing a connection with!
On top of that, these solutions aren’t offering anything back to consumers, who are getting savvier by the day when it comes to the value of their personal data.
Bonbon Technologies is building a better way for consumers to engage and authenticate (log in) AND for you to build more first party relationships while enabling addressable advertising.
You get to grow your engagement and advertising revenues and consumers get rewarded, building a little extra brand love for you! (Oh, and you get more independence from big tech)
No Fuss Pricing
(it really is this simple)
Free with ads:
- For publishers with 1MM+ monthly pageviews Bonbon’s solution is offered free with ads.
- Larger publishers can expect to earn money as well.
- Predictable pricing that starts at $49 a month.
- For larger publishers our pricing scales at a single-digit cent CPM based on pageviews under management.
We're serious about data privacy
With Bonbon, you’ll work with a technology partner that’s built on a privacy-by-design framework from start to finish, making our solution future resilient for whatever comes next.
No more privacy liabilities, only fully consented customer relationships.
