Bonbon is a movement​

We’re going all in on one big idea:

the value exchange of the internet can be more transparent – for everyone.

Consumers should get rewarded when they share their data. And they should be in control of who they share it with – always!
Content creators and publishers should be fairly compensated for the amazing stories, videos, audio, and experiences they create. The world needs their content, and it needs to be accessible.

The answer is advertising. Advertising that is addressable is valuable. 

For all of us.

Join us

Our movement is supported by the best of the best… and as we continue to share our story and vision, our band of technologists, privacy enthusiasts, creators, and rebels is growing.

We know there is a better, more rewarding way to internet. A way that works for all of us.

Are you ready to join the movement?

We’d love to hear from you.

Our confectioners

(we are Bonbon, after all)

We are dyed in the wool ad-tech and identity experts who are rebuilding the internet’s advertising system for the good of us all.

The Team

Elliott Easterling

Co-Founder & CEO

Will McGivern-Smith

Co-Founder & CPO

Kale Mcnaney

VP Engineering

Dean Mazurek

Director of Product

Goksu Okar


Jason Carter

Design Lead

Jay Friedman

Co-Founder & Board Member​

The Advisors

Jessica Jensen

CMO, Indeed

Rachel Glasser

Chief Privacy Officer, Magnite

Jana Meron

Frmr SVP, Insider Inc.

Linda Payson

VP Product, Madhive

Sarah Ruxin

SVP Revenue & Ops, Browsi

Katelyn Watson

CMO, Talkspace

Tal Almany

VP of Publisher Development, Kargo

Josh Markham

Frmr VP Product, Gannett

Jorey Ramer

CEO, Super

Komal Sethi


David Berger

frmr President, Trilogy Education

Join us

Are you ready to join the band? We’re looking for loads of creative and innovative folks to join our mission to make the value exchange of the internet more transparent and fair.