Bonbon is a movement​

We’re going all in on one big idea:

the value exchange of the internet can be more transparent – for everyone.

Consumers should get rewarded where they spend their time and when they share their data. And they should be in control of who they share it with – always!

Content creators and publishers should be fairly compensated for the amazing stories, videos, audio, and experiences they create. The world needs their content, and it needs to be accessible.

The answer is advertising. Advertising that is addressable is valuable. 

For all of us.

Join us

Our movement is supported by the best of the best… and as we continue to share our story and vision, our band of technologists, privacy enthusiasts, creators, and rebels is growing.

We know there is a better, more rewarding way to internet. A way that works for all of us.

Are you ready to join the movement?

We’d love to hear from you.

Our confectioners

(we are Bonbon, after all)

We are dyed in the wool ad-tech and identity experts who are rebuilding the internet’s advertising system for the good of us all.

The Team

Elliott Easterling

Co-Founder & CEO

Will McGivern-Smith

Co-Founder & CPO

Kale Mcnaney

Co-Founder & CTO

Jay Friedman

Co-Founder and Board Member

The Advisors

Jessica Jensen

CMO, Indeed

Rachel Glasser

Chief Privacy Officer, Magnite

Jana Meron

Frmr SVP, Insider Inc.

Komal Sethi


Sarah Ruxin

SVP Revenue & Ops, Browsi

Katelyn Watson

CMO, Talkspace

Tal Almany

VP of Publisher Development, Kargo

David Berger

Frmr President, Trilogy Education

Jorey Ramer

CEO, Super

Shoshana Deutschkron

Frmr CMO, Wheel

Barry Adams

EVP, Global AdTech Services & GM, BidSwitch/Criteo

scott Mulqueen

Frmr VP, Yield Management & Programmatic, Recurrent Ventures

Join us

Are you ready to join the band? We’re looking for loads of creative and innovative folks to join our mission to make the value exchange of the internet more transparent and fair.