Advertising is broken
Addressability is failing and independent publishers are suffering the most. As cookies and other IDs go away, publishers are struggling for addressable advertising solutions that can keep their businesses sustainable.
Basic advertising functions like frequency capping, audience building and measurement can’t be done without addressability.
Publishers need solutions that are future-proofed and won’t become obsolete with next quarter’s privacy regulations. They also need ways to protect their customer’s data from being leaked to Big Tech.
These tech companies end up using this leaked data to compete with publishers for ad dollars. Don’t worry we are going to change that.
Industry solutions are coming up short
Most industry ad solutions try to cut corners, and hide in the gray area of privacy laws.
Big Tech in particular loves to talk about privacy, but we now know they use privacy as a weapon to advance their own businesses – whether that is selling ads or selling downloads. Their industry self-regulation around privacy consistently helps the big players and hurts independent companies the most.
Legacy advertising IDs have been replaced by encrypted email-based identifiers. The challenge with these first party IDs is that they require consumers to register, yet most websites only see between 1-2% registration rates.
These solutions don’t offer any value back to consumers or comprehensive privacy controls. Until they do, they will continue to be failed projects.
Bonbon Technologies is building a better way to enable consumers to authenticate and enable addressability within your site or app. This allows you to generate truly accretive advertising revenue and reward consumers with the right incentives. All the while you can keep Big Tech at bay and protect your business from data leakage.
And here is the kicker: we don’t own or broker any consumer’s data. We never will. And, we will never be owned by Big Tech – that’s in our charter.
With Bonbon you can integrate a partner that is built on a privacy-by-design business framework that is future-proofed. No more privacy surprises, only fully consented customer relationships.
The deeper we partner, the more you get back. Find out how you gain influence by joining our Beta
No more privacy surprises
With Bonbon you can integrate a partner that is built on a privacy-by-design business framework that is future-proofed. No more privacy liability, only fully consented customer relationships.
Plus the deeper we partner, the more you get back.